AI for sales · Consumer goods: emily for consumer goods
From the hypermarket to the corner café — sales routes with current data and less paper in the boot.
In the field
Built for routes and modern trade
Consumer goods brands compete for facing, promotions and out-of-stocks. Reps visit the national grocery chains and hundreds of traditional customers per route. emily gets ahead of each stop with period sales, active promotions and open issues — and records the outcome of the visit before the next store.
Fifteen to twenty customers a day demands speed. emily prepares each stop with sales history and promotions, records facing and stock by voice in the aisle and keeps the route on time — with no CRM catch-up at the end of the afternoon.
The challenge
The pace of modern and traditional trade
- Routes with 15–20 customers a day — no time for the CRM at the end of the afternoon
- Promotions and terms that change by campaign and by chain
- Out-of-stocks and returns poorly communicated to the back-office team
- Numeric and weighted distribution KPIs leadership wants in real time
Today
The solution
How emily helps
| Rank | Product | Sales | Share |
|---|---|---|---|
| 1 | Calf Choice | €71,200 | 28% |
| 2 | Kofasil Maize Granular | €58,400 | 23% |
| 3 | Lactomilk Premium | €45,700 | 18% |
| 4 | Bovimix Mineral | €38,100 | 15% |
| 5 | Silostop Film | €22,900 | 9% |
| Other products | €17,700 | 7% |
A briefing per point of sale
Sales, active promotions and the last visit — before you walk into the store or the distributor's warehouse.
Quick post-visit capture
Voice or text to record facing, stock, agreements and competitor activity; the ERP updates on approval.
The day's priorities
emily reads across calendar and CRM to propose the three most urgent accounts each morning.
Execution data for the brand
Out-of-stocks, returns and campaign agreements reach the back-office team the same day. Sales leadership follows numeric and weighted distribution by chain on data that already flows from the field.
A day in the field
- 01
A food brand rep covers a metropolitan area: each customer opens with what they sold this quarter and closes with a note recorded in the lift.
- 02
A key account manager prepares a meeting with a retail chain: negotiation history and campaign targets consolidated into one briefing.
Integrations
Connected to the ERP and the sales data that feeds the brand's month-end close.
FAQ
Frequently asked questions.
Yes. emily connects to the ERP and calendar you already use — Cegid PHC and Ahora ERP among them — and shapes briefings, notes and follow-ups around the rhythm of your field.
Yes. By voice or text, emily structures what was said in a meeting or on a visit. Everything is ready for review before it is saved to the ERP or sent to the customer.
No: emily reads the ERP, read-only. What she updates is the CRM — contacts, deals, notes and tasks — from what your team says. Orders confirmed in Cegid PHC land as unsigned drafts for the back office to review.
Cegid PHC, Ahora ERP, Outlook and Google Calendar (SAP and Microsoft Dynamics 365 in development). Custom fields in the ERP are no obstacle — everything stays in step.
Pilot teams report around 75% less admin time after each visit — more time with customers, less time on screens.
Yes. Encryption in transit and at rest, access scoped per organisation, and meeting content is never used to train third-party models.
You might also like.
- Voice visit reportsThirty seconds of talking in the car — and the visit report sits on the right customer, with the follow-up.
- Ask your ERPSales, invoicing, debts and stock — asked out loud, answered in seconds.
- Pre-visit briefingsBalance, recent purchases, overdue items and the latest notes — one answer, two minutes before you walk in.
- For sales repsContext before every visit, and the follow-up done before you drive off.
- WhatsAppCalls, voice notes, messages and photos — on the channel your team already uses.
- Cegid PHCSales, margins, balances, stock and draft orders — by voice, straight from PHC.
Ready to get your team talking to the ERP?
Book a demo with your team, or leave your number and emily calls you now. No credit card for the initial evaluation.
Leave your number and emily phones you within minutes: a real conversation about your sales day.